THE POCKET GAP

An investigation into the 48% of space women never got.

The numbers are in.
They're not good.

48 %

Women's pockets are 48% shorter than men's

5.6"

Average women's pocket depth

vs 9.1" for men

10 %

Of women's jeans can fit their owner's hand

40 %

Of women's pockets can hold an iPhone

100% of men's can

2 %

Of women's pockets can't even fit a pen

See the difference.

Same jeans. Same waist size. Very different pockets.

Women's Pocket 5.6" × 6"
Men's Pocket 9.1" × 6.4"
+48% depth
📱
iPhone 15 Pro 147mm tall
💳
Front-pocket wallet <50% fit
🖐️
Your hand 10% fit

"Men have pockets to keep things in, women for decoration."

Christian Dior 1954

Seventy years later, not much has changed.

Demand Pocket Equality

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